Meta · Google Ads · GA4Full transparency on spendLondon · English & Italian

Performance marketing
that shows it's working.

LAI Agency plans, runs and reports on paid marketing for scale-ups ready to grow, and helps creators find the right route to their first customers — whether paid or not — with full transparency on where every euro goes.

Services

Paid social (Meta)

Campaigns that find your people. Creative that earns their attention.

Google Ads

Reach people ready to buy. Make every search count.

Measurement & analytics

Clear tracking. Useful insights. Know what drives growth.

Fractional marketing leadership

Senior thinking, part-time. A practical plan for growth.

Brands we've worked with

and still like us
Mrs. Alice
Daily Mail
SAP Fioneer
Gelato
Popeyes
PartyPoker
Sziget Festival
Barkyn
BrandAlley
Florence

30%

year-on-year revenue growth, three years running

Mrs. Alice

+11%

pipeline

-25%

cost per lead

SAP Fioneer

-15%

customer acquisition cost

Gelato

Truth in Ads

Our reporting and campaign-management platform. Connect Meta Ads, Google Ads and Google Analytics and see every channel in one dashboard.

  • Every channel, one clear view
  • Know where every euro goes
  • Less reporting. More doing.
Take a look
Truth in Ads
Meta AdsGoogle AdsGoogle Analytics
Spend
Revenue
ROAS

How we work

01

Audit

We get under the bonnet of your ads, tracking and results.

02

Plan

We turn the findings into a clear plan for growth.

03

Run & report

We run the campaigns, share the numbers and keep improving.

How access works

Your accounts, your data

We work inside the ad accounts you already own — never our own.

You stay in control

Access is granted through Meta Business Manager and Google's own permissions, and you can withdraw it at any time.

Only what the work needs

We read campaign, spend and performance data to run and report on your ads. Nothing more.

Kept private

We never build profiles of individuals, never mix your data with another client's, and never pass it to anyone else.

Illustrated portrait of Cristina Lai

Meet Cristina

A performance marketer with master's degrees in marketing communications and psychology. Cristina brings a sharp eye for numbers and a curiosity about people — working in English and Italian.

Make every pound count

Tell LAI Agency what you're selling and what you're spending. Every enquiry is read by Cristina and answered personally — never by a sales team.

Prefer email?

cristina.lai@laiagency.co.uk